PENGEMBANGAN MAKANAN TRADISIONAL BALI PADA PASAR MALAM DI PASAR SINDU, SANUR, BALI

  • Nelsye Lumanaw Politeknik Internasional Bali
DOI: https://doi.org/10.22334/jihm.v9i1.147
Abstract views: 574 , Pdf downloads: 1454

Abstract

Sindu night market becomes a favorite place for tourists, who stay in Sanur area to enjoy Indonesian traditional food. Many traditional foods available at this market, such as nasi campur Banyuwangi, sate-gule kambing Madura, soto, bakso. Sate-gule kambing has become the most popular food at this market, followed by nasi campur Banyuwangi. Traditional Balinese food is also available at this market. It has strong taste and unique processing, but still not able to compete with others. This research aims to develope Balinese traditional food by using qualitative method that divided into theory and the application. The theoretical part is traditional food, traditional market, culinary tourism, environmental analysis, strength-weakness- opportunity–threat (SWOT) and resource based view (RBV). The application part is to analyse internal-external factors. SWOT matrix indicates four development strategics for the Balinese traditional food, such as comfort of the market, unique foods, documentary and cooperation with other tourism industry.

 

Keywords: traditional food, traditional market, culinary tourism, development strategy, resources-based view.

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Published
2018-12-23
How to Cite
Lumanaw, N. (2018) “PENGEMBANGAN MAKANAN TRADISIONAL BALI PADA PASAR MALAM DI PASAR SINDU, SANUR, BALI”, Jurnal Ilmiah Hospitality Management, 9(1), pp. 83-92. doi: 10.22334/jihm.v9i1.147.
Section
Articles
Abstract viewed = 574 times
Pdf downloaded = 1454 times