THE STRUGGLING OF WOMEN MASSAGERS IN NUSA DUA TOURISM AREA

  • Ni Desak Made Santi Diwyarthi Bali Tourism Institute ,Nusa DUA
DOI: https://doi.org/10.22334/jihm.v9i1.145
Abstract views: 43 , Pdf downloads: 31

Abstract

This research analyze women workers in informal sector, as massager in Nusa Dua tourism area. The research questions are the Strengths, Weaknesses, Opportunities and Threats faced by women workers in informal sector in Nusa Dua tourism area. This research is Quantitative Research by using  SWOT Analysis Technique. The results shows Internal and External Factors from women worker in informal sector. The Internal factors are Strength and Weakness, and External factors are Opportunity and Threat. Internal Factors are Strength: Balinese women are known to be friendly and courteous, Female massagers on the beaches of Nusa Dua tourism area are competent human resources in the field of tourism because of experienced and well trained.  Weakness: Trip to Nusa Dua that sometimes takes a long time because of traffic jam, Great influenced by weather change factors, Boredom and no career development opportunities for women massagers. External Factors are  Opportunity: Opportunities to participate actively in tourism, Improve the experience in tourism, Opportunity to interact with various cultural aspects from outside in open knowledge insight.  Threath: Increasing number of other tourist destinations that make more and more destination for tourists, The offer of an existing Social Culture attraction keeps visiting tourists who can feel bored and no longer interested in the offer.

 

Keywords: Struggling, Women, Massagers, Tourism

References

Abdullah, Irwan, 2006. Studi Tubuh, Nalar dan Masyarakat: Perspektif Antropologi. Yogyakarta: Tici Press.

Konstruksi dan Reproduksi Kebudayaan. Yogyakarta: Pustaka Pelajar.

Atmadja, Nengah Bawa, 2010. Komodifikasi Tubuh Joged Ngebor Bali. Denpasar: Program Studi Magister dan Doktor Kajian Budaya bekerja sama dengan Pustaka Larasan.

Pilliang, Amir Yasraf, 1999. Hiper – Realitas Kebudayaan. Yogyakarta: LKiS

Dunia Yang Dilipat:Komunikasi: Cara Mengomunikasikan Identitas Sosial,Seksual, Kelas dan Gender. Yogyakarta: Jalasutra.

Berger, Peter L, dan Thomas Luckmann, 1990. Tafsir Sosial Atas Kenyataan. Jakarta: LP3ES.

Darma Putra, I Nyoman, 2007. Wanita Bali Tempoe Doeloe: Perspektif Masa Kini. Denpasar: Pustaka Larasan. Dibia,

I Wayan, 2003. “Nilai-nilai Estetika Hindu dalam Kesenian Bali”, dalam I.B.G Yudha Tri Guna (ed.) Estetika Hindu dan Pembangungan Bali. Denpasar: Program Magister Ilmu Agama dan Kebudayaan Universitas Hindu Indonesia, bekeja sama dengan Penerbit Widya Dharma. Halaman 91-110.

Ibrahim, Idi Subandy, Ed., 1997. Lifestyle Ecstasy: Kebudayaan Pop Dalam Masyarakat Komoditas Indonesia. Yogyakarta: Jalasutra. Halaman xiii.

Ibrahim, Idi Subandi, 2006. “Imaji Perempuan di Media: Representasi dan Idealisasi di Balik Wacana Tubuh”, dalam Alfathri Adlin (Ed.) Menggeledah Hasrat: Sebuah Pendekatan Multi Perspektif. Yogyakarta: Jalasutra.Halaman 265-280.

Mohammad, Goenawan, 2000. “Tubuh, Melankoli, Proyek”, Jurnal kebudayaan Kalam,edisi 15 tahun 2000, hal 5-25.

Melliana, Annastasia, 2006. Menjelajahi Tubuh Perempuan Dan Mitos Kecantikan. Yogyakarta: LKIS.

Barnard, Malcolm, 1996. Fashion sebagai Tamasya Melampaui Batas-batas Kebudayaan.Yogyakarta & Bandung: Jalasutra.

Prabasmoro, Aquarini Priyatna, 2004. Becoming White: Reperesentasi Ras, Klas, Femininitas dan Globalitas dalam Iklan Sabun. Bandung: Jala Sutra.

Published
2018-12-23
How to Cite
Santi Diwyarthi, N. D. M. (2018) “THE STRUGGLING OF WOMEN MASSAGERS IN NUSA DUA TOURISM AREA”, Jurnal Ilmiah Hospitality Management, 9(1), pp. 67-70. doi: 10.22334/jihm.v9i1.145.
Section
Articles
Abstract viewed = 43 times
Pdf downloaded = 31 times