PERSEPSI WISATAWAN NUSANTARA TERHADAP KONDISI KEPARIWISATAAN BALI

  • I Made Kusuma Negara Fakultas Pariwisata Universitas Udayana
DOI: https://doi.org/10.22334/jihm.v3i1.122
Abstract views: 118 , PDF downloads: 64

Abstract

Bali is the common destination for foreign traveller as well as domestic traveller. The number of domestic traveller gives the economic impact for each country and multiplier effect. Therefore, the domestic traveller has the essence to analyse for this research. The purposes of this research are: (1) to analyse the perception of domestic traveller related to the tourism circumstances in Bali; (2) and to analyse the correlation between the social economic and demography of the domestic traveller’s variable with the own perception related to the tourism circumstances in Bali.

In order to achieve the purpose of this research, sampling is done located at departure gate in Ngurah Rai Airport by using domestic traveller’s departure from Bali as respondent. Respondent is done by non-probability sampling method and direct questionnaire to be fulfilled by domestic traveller. There are 150 respondents that used to interview by accidental sampling method. There are two variables that are used to analyse the tourism circumstance in Bali that are physics and service. Some approaches are used in analysing data, which are to analyse the traveller’s perception domestic related to the tourism circumstances in Bali by descriptive aspect and to analyse the correlation between the social economic and demography of domestic traveller’s variable with the own perception related to the tourism circumstances in Bali by chi-square method.

Based on the result analyses, there are six variables of adequate perception from seventeen variables of the tourism circumstance in Bali, i.e. the cleanliness of public area, the cleanliness of tourist object, the quality of transportation, reasonable price, reasonable quality of services and the quality of servicing trader, while the other variables gets better perception. The correlation between the social economy and demography of the domestic traveller’s variable with the own perception related to the tourism circumstances in Bali gets insignificant correlation, except the residence of the domestic traveller’s variable. Refer to the analysing result; it is important to optimize the cleanliness of public facilities, cleanliness at tourist attraction, quality of transportation facilities, and quality of services.

 

References

Barker, Chris, 2004, Cultural Studies; Teori & Praktek, Kreasi Wacana, Yogyakarta

Campbell, 1999, Ecotourism in Rural Developing Communities, Annals of Tourism Research, 26: 534-553

Davidson, Rob and Maitland, Robert, 1997, Tourism Destinations, Hodder & Stoughton, London

Dogra, Ravinder and Gupta, Anil, 2012, Barriers to Community Participation in Tourism Development: Empirical Evidence from a Rural Destination, South Asian Journal of Tourism and Heritage, 5: 131-142

Garrod, B., Wilson, J.C., and Bruce, D.B., 2001, Planning for Marine Ecotourism in the EU Atlantic Area: Good Practice Guidelines, Project Report, University of the West of England, Bristol

Gunn, Clare A., 1994, Tourism Planning; Basics, Concepts, Cases, Taylor & Francis, USA

Jenkins, C. L., 1982, The Effects Of Scale In Tourism Projects In Developing Countries,

Annals of Tourism Research, 9: 229-249

Leslie, David, 2012, Responsible Tourism; Concepts, Theory and Practice, CABI, UK

Mowforth, Martin and Munt, Ian, 1998, Tourism and Sustainability; New Tourism in the Third World, Routledge, New York

Murphy, Peter E., 1985, Tourism A Community Approach, Methuen, New York

Pike, Steven, 2004, Destination Marketing Organisations, Elsevier, UK

Ramukumba, Talani, Pietersen, Jacques , Mmbengwa, Victor M., and Coetzee, Willie, 2011, Participatory development of peri-urban and rural poor communities in tourism in the Garden Route area of Southern Cape, South Africa, African Journal of Hospitality, Tourism and Leisure, 1(4): 1-9

Scheyvens, Regina, 2002, Tourism for Development; empowering communities, Prentice Hall, England

Shah, Kishore and Gupta, Vasanti, 2000, Tourism, the Poor and Other Stakeholders: Experience in Asia, The Russell Press, Nottingham

Telfer, Richard and Sharpley, David J., 2008, Tourism and Development in the Developing World, Routledge, New York

Timothy, Dallen J., 1999, Participatory Planning; A View of Tourism in Indonesia, Annals of Tourism Research, 26: 371-391

How to Cite
Negara, I. M. K. (1) “PERSEPSI WISATAWAN NUSANTARA TERHADAP KONDISI KEPARIWISATAAN BALI”, Jurnal Ilmiah Hospitality Management, 3(1). doi: 10.22334/jihm.v3i1.122.
Section
Articles
Abstract viewed = 118 times
PDF downloaded = 64 times